SFS USE CASE

  USE CASE  

AGENCY: Science and Magic
ROLE: Principal Consultant, Account Lead
TEAM: Andrew Gouty, Advisa, Predictive Index
TECH: WordPress, Hubspot, Uniqode

DOUBLE-DIGIT B2B GROWTH LEADS TO A HEALTHY ACQUISITION FOR A PRIVATELY HELD ED-TECH SAAS COMPANY.

SITUATION

An educational SaaS software company had recently acquired a competitor and wanted to implement a marketing plan to drive revenue increases faster and more predictably.  We were brought on to help establish a business strategy, brand strategy, sales and rev ops, and to scale the organization, as well as to help with new product launches, events, and more. 

SOLUTION

We helped develop the sales side of the organization, including process, training, and implementation of CRM and marketing automation tech, while supporting the marketing function as well, including website and microsite redesigns, trade show marketing, and ongoing focus on organic and paid search, as well as retargeting, email, and automation. We also oversaw SEO.  

OUTCOME

We helped grow top-line revenue more than 30%, enabling SFS to invest in the marketing and sales systems needed to make the organization attractive to buyers. We turned a team of former school teachers into a focused B2B SaaS sales team. While our channel marketing efforts increased visibility and lead acquisition, our sales systems provided the focus to close business. 

EXPERIENCE ENGINEERING FOR B2B SAAS

Todd Whitlock, CEO - Standard For Success

Todd Whitlock, CEO - Standard For Success

 “THE SCIENCE AND MAGIC TEAM HAS BEEN WILLING AND ABLE TO ADAPT TO OUR CHANGES WITHIN THE COMPANY. WE HAVE EVOLVED FROM 1 PRIMARY PRODUCT TO A BRAND OF EDUCATIONAL SAAS SOLUTIONS. THEY HAVE BEEN ABLE TO BUILD UPON OUR “BRANDING” AND TRANSFORM OUR DIGITAL PRESENCE TO REFLECT OUR NEW DIRECTION.”

MONTH TURNAROUND

%

INCREASE IN REVENUE

%

INCREASE IN SITE TRAFFIC

ACQUIRED BY COMPETITOR

OUTSIZED OUTCOMES - FAST.

FASTEST GROWING PRIVATELY HELD COMPANIES IN THE U.S.

We engaged with  Standard For Success beginning in late 2019. By 2021, our client was one of the fastest-growing private companies in the Inc 5000, ranked #3525 overall, and #55 among all education companies.

3D ANIMATION + SOCIAL VIDEO PRODUCTION

FRACTIONAL CMO + DESIGN + PRODUCTION

WORK SAMPLES: EXPERIENCE ENGINEERING FOR B2B SAAS

INFORMATION MATRIX WITH LAURENCE FISHBURNE

Experience Engineering is all about delivering the right experience to the right person at the right time. One of the ways we help with this is through video messaging, ranging from short promo videos for products to introductory UI videos, and even this mini-documentary feature on The Information Matrix with Laurence Fishburne. 

Standard For Success was acquired by a competitor company. Today the former owners split their time between the U.S. and San Jose Del Cabo in Mexico, where they can be found fishing in the ocean, enjoying time with family, or sipping a mint julep on the beach with a nice book.