MEET TAULBEE

Moment Maker. Strategy Sensei. Marketing Maestro. Published Professor. Audience Architect. Experience Engineer.

years of experience

EXPERIENCE

national and global brands

CLIENTS

B.S., M.S., MBA

EDUCATION

committed to success

SKILLSETS

Hi there – I’m Taulbee.

I’m an award-winning senior-level content strategist with a decades-long record of delivering out-sized outcomes for more than 100 national and global brands.

I consult with ownership, executives, VP’s and content and creative teams in audience development, content operations, and related areas of marketing. I’m a curious, data-driven creative with exceptional strategic and execution skills.

As the owner and principal consultant at Humanmade, I am committed to providing my clients the means to accomplish their business objectives. I am a solo practitioner, with access to a deep network of proven specialists, using a balanced approach of human and artificial intelligence resources. I also work regularly with other consultants in the space depending on client needs.

I collaborate with media and publishing teams, in-house marketing teams, agencies, consultancies, research firms, brand content teams, technical implementation teams, and engineering/dev teams to provide world-class audience insights, strategic content operations guidance, and gap-fill to solve content problems (every digital marketing problem is a content problem).

My guarantee: I will always deliver outstanding value and responsive, proactive client service. I will find solutions within your budget range, and I will deliver a high level of collaborative professionalism that makes the most of your resources.

KEY FOCUS AREAS

Areas of specialization in the content supply chain where I can be most helpful for organizations.

MOBILE

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90% of consumers spend 4.5 hours a day on their phones. Mobile time spent has surpassed television -it is the new “first screen”. Yet for many marketers, mobile is an afterthought, rather than the primary area of focus.

There’s more to mobile than just mobile apps. Humanmade can help you develop a mobile-first audience development strategy that drives audience and business outcomes.

ORCHESTRATION

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Your brand is the consumer’s perception of the sum total of every experience they have ever had with your company. Increasingly, these experiences happen digitally. Digital CX is the customer experience.

Welcome to “experience engineering” – automated, personalized experiences aligned to the changing customer mindset. The future is an audience of one.

PERSONALIZATION

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As marketing shifts away from cookies and third-party data, brand’s owned media properties – and the underlying first-party data – will continue to be a top priority, especially with recent AI advances.

Humanmade can help you gather, clean, and segment your audience data to drive both strategic and tactical value. We can help you put your audience data back to work.

AUTOMATION

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Owned Media Marketing and audience development is a science experiment. Getting the right automations in place allows for easier experimentation and ongoing optimization of content experiences.

Automation is a force multiplier for under-resourced teams. Humanmade can help your team strategize and build automations that continuously improve ROI.

EXPERIENCE + EDUCATION

I’ve been lucky to have a wide-ranging 20-year professional career across radio, TV news, the agency space, client-side, the NFL, as a consultant, a professor at a top J-School , and in two of my own prior firms (both acquired).

WORK EXPERIENCE

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