MEET TAULBEE

Hi there – I’m Taulbee.

I’m an award-winning senior-level content strategist with a decades-long record of delivering out-sized outcomes for more than 100 national and global brands.

I consult with ownership, executives, VP’s and content and creative teams in audience development, content operations, and related areas of marketing. I’m a curious, data-driven creative with exceptional strategic and execution skills. 

As the owner and principal consultant at Humanmade, I am committed to providing my clients the means to accomplish their business objectives. I am a solo practitioner, with access to a deep network of proven specialists, using a balanced approach of human and artificial intelligence resources. I also work regularly with other consultants in the space depending on client needs.

I collaborate with media and publishing teams, in-house marketing teams, agencies, consultancies, research firms, brand content teams, technical implementation teams, and engineering/dev teams to provide world-class audience insights, strategic content operations guidance, and gap-fill to solve content problems (every digital marketing problem is a content problem). 

My guarantee: I will always deliver outstanding value and responsive, proactive client service. I will find solutions within your budget range, and I will deliver a high level of collaborative professionalism that makes the most of your resources. 

KEY FOCUS AREAS IN AUDIENCE STRATEGY

MOBILE

90% of consumers spend 4.5 hours a day on their phones. Mobile time spent has surpassed television -it is the new “first screen”. Yet for many marketers, mobile is an afterthought, rather than the primary area of focus.

There’s more to mobile than just mobile apps. Humanmade can help you develop a mobile-first audience development strategy that drives audience and business outcomes. 

ORCHESTRATION

Your brand is the consumer’s perception of the sum total of every experience they have ever had with your company. Increasingly, these experiences happen digitally. Digital CX is the customer experience.

Welcome to “experience engineering” – automated, personalized experiences aligned to the changing customer mindset. The future is an audience of one.

PERSONALIZATION

As marketing shifts away from cookies and third-party data,  brand’s owned media properties – and the underlying first-party data – will continue to be a top priority, especially with recent AI advances.

Humanmade can help you gather, clean, and segment your audience data to drive both strategic and tactical value. We can help you put your audience data back to work.    

AUTOMATION

Owned Media Marketing and audience development is a science experiment. Getting the right automations in place allows for easier experimentation and ongoing optimization of content experiences.

Automation is a force multiplier for under-resourced teams. Humanmade can help your team strategize and build automations that continuously improve ROI. 

years of experience

national and global brands

exits as founder / ceo

%

committed to success

EXPERIENCE + EDUCATION + ETC

WORK EXPERIENCE

2023-Present: Owner & Principal Consultant, Humanmade

Audience and content development services, fractional CMO services for C-Suite Executives, in-house marketing teams, brand content teams, media, publishing, news, agencies, and technical services organizations.

2023-Present: Professor, Ball State University, School of Journalism and Strategic Communication

Professor covering courses in audience strategy, analytics, data-driven storytelling, programmatic media, digital customer experience, and more at one of the top 15 J-Schools in the country. RateMyProfessor.com: 5/5

2023-2024: Senior Strategist and Consultant, Willow Marketing

Executive consulting related to transforming a traditional ad agency operation to a modern data-driven content-centric services organization.

2020-2023: Founder and Principal Consultant, The Science and Magic Corporation (ACQUIRED)

Focused on leveraging first-party data, attribution analytics, and marketing automation to deliver and optimize mobile and digital content experiences.  Acquired by founding partner in 2023. 

2018-2019: VP, Content, Indianapolis Colts

Developed a five-year strategic omnichannel content plan for Colts-owned media properties. Managed a team of 18 content producers, oversaw all Television, Radio, In-Stadium, Game Day, Web, Mobile, Podcast, Social, etc.

2009-2019: CEO and Founder, Raidious (ACQUIRED)

Lead and managed a 30-person real-time content agency. Pioneered several key concepts in modern marketing. Acquired by regional ad agency Mortenson-Kim (now MKR) in 2019.

2015-2018: President and Founder, Rundown (Sunset)

Designed, built, and launched a first-of-its-kind SaaS content production and resource management platform to automate content production using an algorithm to optimize efficiency. Customers included Vice.com, Angies List, and several agencies. Sunset in 2018 as part of Raidious acquisition.

2005-2009: VP, Digital Marketing, Meyer & Wallis

Led all digital marketing initiatives for clients of a traditional $40 million dollar advertising agency. More than doubled digital revenue, and established the agency’s digital capabilities, philosophy and approach.

2001-2005: Marketing Director, 92.3 WTTS FM

Created the WTTS brand, as well as the Private Concert Series with artists like Alanis Morrissette, John Mayer, Lenny Kravitz, and other national acts. Designed WTTS Collector’s Edition CD programs. Delivered record audience, revenue and ratings for the station.

1998-2001: Promotion Director, Emmis Communications

Created new programming for sponsorship underwriting for Emmis Radio properties, including Colts, Pacers, Indy 500, and special events like SkyConcert, Raft Race, and more. Set new records each year for incremental non-spot revenue.

1995-1998: Engineer, WRTV-6 News (Indianapolis ABC Affiliate)

Master Control, Audio Engineering, Robotic Cameras, Tape Room, Satellite Operations, and Editing.

1995-1998: Engineer, The Lodge Recording Studios

Marketing and sales for the recording studio, audio engineering and assisting for large orchestra sessions, primarily for the music publishing business. 

1995-1998: Account Executive, 94.3 WREB FM:

Worked on air, in sales, and in promotions for a small 3kW FM station for industry legend Wally Leavitt.

 

1995-1998: Production Assistant, MVP Productions

Worked as a PA, shooter, editor, animator, and audio engineer for former CVR creative legend Harry Maginity’s video production business. 

EDUCATION

Dual-Concentration MBA candidate, Artificial Intelligence and Business Analytics (2026)

Currently pursuing a dual-concentration MBA in Artificial Intelligence and Business Analytics at Ball State University’s Miller College of Business.   #LifeLongLearner

 

MS, Digital Audience Strategy

The Walter Cronkite School of Journalism and Mass Communication
Arizona State University – Summa Cum Laude

 

Graduate Certificate, Social Entrepreneurship

The Watts College of Public Service and Community Solutions
Arizona State University 

 

BS, Communication

The School of Humanities and Social Sciences
Indiana University – Cum Laude

 

PUBLICATIONS

Author - Experience Engineering

A combination text book and digital learning community
Kendall Hunt Publishing – Coming Fall 2024

 

Author - The Owned Media Doctrine

With Erik Deckers, foreword by Jay Baer
Archway Publishing / Simon and Schuster, 2013 – New York

 

AWARDS + RECOGNITION

Addy awards - Multiple

For multiple client assignments with the Raidious team

 

Content Marketing Association Awards - Multiple

For multiple client assignments with the Raidious team

 

Techpoint mira award

Winner, Tech Innovation of the Year, 2016
Rundown App

 

Indy's Best and Brightest

Nominated in 2013, by Junior Achievement of Indiana

 

Techpoint mira award

Winner, Excellence and Innovation in New Media, 2013
Super Bowl Social Media Command Center

 

40 under 40 - Indianapolis Business journal

Nominated in 2013, by Indianapolis Business Journal

 

Webby Awards

TheRomansAreComing.com, with the Indianapolis Museum of Art’s Nugget Factory Team, and AOR Meyer & Wallis

 

NOTABLE HIGHLIGHTS

Super Bowl Social Media Command Center

Raidious built the first social media command center for a Super Bowl, and established concepts like real-time marketing, the brand newsroom, and pioneered the now-standard construct of Owned, Earned and Paid media for the first time.

 

MEdia Coverage

The Raidious team and their work on the Super Bowl was featured on CNN, Mashable, NBC News, Bloomberg, Fast Company, ESPN, Social Media Today, Bleacher Report, PR Daily, Forbes, Fortune, Al Jazeera, Huffington Post, and many other mainstream news outlets in the week leading up to Super Bowl XLVI. It has also been cited as a best-practices benchmark in a number of textbooks, white papers and academic research.

 

Apple Computer - Innovation Case Study

Apple sent a team to do a case study on Raidious’ use of the iPad in the 2012 Super Bowl Social Media Command Center.

 

VOLUNTEERISM + SUPPORT

Citizen One: Founder + CEO - 2022-Present

A hyper-local civic information network for news deserts. 
Citizen One is a hybrid social enterprise organization designed to decouple the profit motive from journalism while providing a tenable path forward to self-sustaining, scalable revenue without reliance on the government, Wall Street, or grants. Citizen One develops hyperlocal news bureaus in K12 school districts, providing all the technology and training required to produce and deliver local news via mobile app.

 

NFL Club Digital Advisory Committee - 2019

Represented the Indianapolis Colts on the NFL’s Club Digital Advisory Committee, sharing best-practices in audience and content development across the league. 

 

Volunteer Strategist, United Way 100 Years Campaign - 2017

Developed social media and consumer-generated content strategy as a volunteer for United Way’s 100th-anniversary campaign. 

 

Member, Indianapolis Super Bowl Host Committee

Volunteered as a strategic advisor to the Indianapolis Super Bowl Host Committee on the Digital Communications Team. 

 

Obama Campaign + Putnam County Democrats

Taulbee volunteered as a local organizer for the Obama campaign in both 2008 and 2012,  and currently consults for the Putnam County Democratic Party.

 

Other volunteer and community work

Taulbee volunteers as a guest lecturer at a number of different universities in the Great Lakes region. He is a member of the Society of Professional Journalists and the American Advertising Federation. He was a volunteer commissioner and coach for Cloverdale Youth Football League for over a decade and volunteers regularly for his high school alma mater, Cloverdale High School.

 

PAST CLIENT EXPERIENCE