HOW TO USE HUMANMADE

From enterprise organizations with deep, complex content needs to smaller organizations with broader marketing challenges, Humanmade can help.

BRANDS AND ORGANIZATIONS

Brands and organizations hire Humanmade in a variety of capacities, from audience development to brand and content strategy to production optimization, often working as a fractional C-suite advisor in marketing, analytics, content, and operations.

TECH SERVICES AND MARTECH

Marketing tech resellers, implementation companies and consultants, as well as marketing tech companies, use Humanmade to provide guidance and support on the content and execution front, both pre-sales and post-implementation.

AGENCIES + CONSULTANCIES

Agencies, PR Firms, and research consultants rely on Humanmade to provide client counsel on AI enhancement, content operations, customer journey orchestration, personalization, mobile experience management, and audience data analysis.

PROFESSIONAL SERVICES

Humanmade has deep experience and expertise in audience development, content strategy and operations, digital marketing, martech, and brand development. 

RESEARCH

AUDIENCE + CONTENT INSIGHTS

1  AUDIENCE RESEARCH   

  • Qualitative
  • Segmentation
  • NPS, CSAT, CES
  • Audience Alchemy CX
  • Social Media Research
  • SEO Research

2  AUDIENCE DATA       

  • Channel Analytics & Insights

  • Reporting & Alerts

  • Testing & Optimization

  • Total Audience Analytics

  • Audience Data Management

CONSULTING

CONTENT WORKFLOW + RESOURCES

  3  PRODUCTION + PROCESS

  • Content Production Workflow

  • AI-Assisted Production

  • The Five M’s

  • Brand Newsroom

  • Content Supply Chain

  • Resource Forecasting & Optimization

4  TRAINING + COACHING

  • Content Strategy Workshops

  • Audience Analytics Workshops

  • Producer Training & Support

  • Stakeholder Approval Training

  • AI / ML Workflow Training

  • Technology Training + Onboarding

STRATEGY

DELIVERING OUTSIZED OUTCOMES

5  CONTENT STRATEGY     

  • Omnichannel Content Strategy

  • Experience Engineering

  • Channel-Specific Strategy

  • Content / Campaign Planning

  • Website Content Strategy

  • Information Architecture

6  AUDIENCE STRATEGY     

  • Channel Analytics & Insights

  • Reporting & Alerts

  • Testing & Optimization

  • Total Audience Analytics

  • Audience Data Management

TECHNOLOGY

TOOLS + ENABLEMENT

7  CONTENT + COMMERCE   

  • Composable Content Components

  • Headless Content Management

  • Dynamic Content Production

  • eCommerce

  • Mobile Commerce

  • Social Commerce

8  CLOUD + TECH STACK    

  • Marketing Cloud / Automation Systems

  • CDP Customer Data Platforms
  • DAM Digital Asset Management
  • CMS Content Management Systems

  • ESP Email Service Providers

  • SMMS Social Media Mgmt Systems

  • Content Workflow / Project Mgmt Systems

BUSINESS

CULTURE + COMPLIANCE

  9  BUSINESS + BRAND       

  • Brand Development + Positioning

  • Brand Identity + Collateral

  • Creative Concepting + Development

  • Integrated Campaign Planning

  • Paid + Owned + Earned Media

  • Business Strategy Consulting

10  COMPLIANCE + RISK MGMT

  • Industry Regulation Compliance

  • Consumer Data Privacy Compliance

  • Copyright + IP Protection

  • Employee Use Policies

  • Can-Spam + Permissions

  • Social Media Threat Matrix

  • Crisis Response Planning

PRODUCTION

CONTENT + EXPERIENCE DELIVERY

11  CHANNEL MANAGEMENT

  • Website Content Production + Mgmt

  • Blog Content Production + Mgmt

  • Social Content Production + Mgmt

  • Email Content Production + Mgmt

  • Mobile Content Production + Mgmt

  • Search Content Production + Mgmt

12  CONTENT PRODUCTION

  • Text: social, blog, white papers, use cases

  • Video: short-form, streaming, broadcast

  • Audio: podcasting, streaming, broadcast

  • Images: social, infographics, presentation

  • Animation: social, web, 2D, 3D
  • Interactive: quizzes, games, clickable
  • Automation: for email, push, text, web

MARKETING TECH STACK

If you’re using tools like these, Humanmade can help you maximize their value through experience engineering, content strategy, journey orchestrion and more. 

CUSTOMER DATA PLATFORMS

CLOUD, CRM, AIO, AUTOMATION

JOURNEY ORCHESTRATION

COMPOSABLE DYNAMIC CONTENT

MOBILE EXPERIENCE DELIVERY

COMMUNITY PLATFORMS

AUDIENCE ANALYTICS

SEARCH, SOCIAL, AND WEB 

AUDIENCE RESEARCH

CMS, ESP, SMMS, DAM, ETC.

Experienced with most website content mgmt systems, email service providers, social media management systems, digital asset mgmt systems and related publishing  technologies.

OPERATORS + SPECIALISTS

The “we” in Humanmade includes our network of experienced, proven, world-class operators, specialists, and partners who provide additional scale and skills as required. 

Jeff Green and his team at Icon Analytics provide military-grade guidance and execution around data architecture, AI, ML, BI, CDP’s, cloud engineering, and all the data engineering and coding you need.

Chris Dittoe’s team is a trusted, long-time partner in the earned media space, covering Public Relations, Media Relations, Internal Comms, Influencer Marketing, Media Training and Crisis Communications. 

Ira Maher and his team at Revely are specialist operators and strategists in the Salesforce Marketing Cloud space. With deep expertise in marketing attribution and analytics, Revely delivers data you can trust.