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THE CONTENT COMPANY

Humanmade provides comprehensive content strategy, software and services for under-resourced content and marketing teams.

HUMANMADE CONTENT SERVICES

Humanmade services fall into six categories, including Research, Consulting, Strategy, Technology, Business, and Production. We focus solely on owned media.

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MARKETING SERVICES PARTNERS

Humanmade works with several partner firms with specialized expertise outside content, including earned media, paid media, research, data, and more.

Specialist Partners

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MARKETING TECHNOLOGY PARTNERS

Humanmade works with a variety of key tech providers through their partner programs, bringing more expertise and a higher level of support to our clients.

TECH PARTNERS

CONTENT SERVICES

Humanmade has deep experience and expertise in audience development, content strategy and operations, digital marketing, martech, and brand development.

RESEARCH

AUDIENCE + CONTENT INSIGHTS

1 AUDIENCE RESEARCH

Qualitative
Segmentation
NPS, CSAT, CES
Audience Alchemy CX
Social Media Research
SEO Research

2 AUDIENCE DATA

Channel Analytics & Insights
Reporting & Alerts
Testing & Optimization
Total Audience Analytics
Audience Data Management

CONSULTING

CONTENT WORKFLOW + RESOURCES

3 PRODUCTION + PROCESS

Content Production Workflow
AI-Assisted Production
The Five M’s
Brand Newsroom
Content Supply Chain
Resource Forecasting & Optimization

4 TRAINING + COACHING

Content Strategy Workshops
Audience Analytics Workshops
Producer Training & Support
Stakeholder Approval Training
AI / ML Workflow Training
Technology Training + Onboarding

STRATEGY

DELIVERING OUTSIZED OUTCOMES

5 CONTENT STRATEGY

Omnichannel Content Strategy
Experience Engineering
Channel-Specific Strategy
Content / Campaign Planning
Website Content Strategy
Information Architecture

6 AUDIENCE STRATEGY

Channel Analytics & Insights
Reporting & Alerts
Testing & Optimization
Total Audience Analytics
Audience Data Management

TECHNOLOGY

TOOLS + ENABLEMENT

7 CONTENT + COMMERCE

Composable Content Components
Headless Content Management
Dynamic Content Production
eCommerce
Mobile Commerce
Social Commerce

8 CLOUD + TECH STACK

Marketing Cloud / Automation Systems
CDP Customer Data Platforms
DAM Digital Asset Management
CMS Content Management Systems
ESP Email Service Providers
SMMS Social Media Mgmt Systems
Content Workflow / Project Mgmt Systems

BUSINESS

CULTURE + COMPLIANCE

9 BUSINESS + BRAND

Brand Development + Positioning
Brand Identity + Collateral
Creative Concepting + Development
Integrated Campaign Planning
Paid + Owned + Earned Media
Business Strategy Consulting

10 COMPLIANCE + RISK MGMT

Industry Regulation Compliance
Consumer Data Privacy Compliance
Copyright + IP Protection
Employee Use Policies
Can-Spam + Permissions
Social Media Threat Matrix
Crisis Response Planning

PRODUCTION

CONTENT + EXPERIENCE DELIVERY

11 CHANNEL MANAGEMENT

Website Content Production + Mgmt
Blog Content Production + Mgmt
Social Content Production + Mgmt
Email Content Production + Mgmt
Mobile Content Production + Mgmt
Search Content Production + Mgmt

12 CONTENT PRODUCTION

Text: social, blog, white papers, use cases
Video: short-form, streaming, broadcast
Audio: podcasting, streaming, broadcast
Images: social, infographics, presentations
Animation: social, web, 2D, 3D
Interactive: quizzes, games, clickable
Automation: for email, push, text, web

HALO: HUMANMADE’S PROCESS

HALO stands for Heuristic Automation and Lifecycle Optimization: Identify and prioritize a customer lifecycle stage, develop a thesis to serve the audience and shift their mindset at that moment in time, test the thesis, make adjustments, automate it, scale it, and continue to optimize it over time.

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HEURISTIC:

Involving or serving as an aid to learning, discovery, or problem-solving by experimental and especially trial-and-error methods.

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AUTOMATION:

Automatically controlled operation of an apparatus, process, or system by mechanical or electronic devices that enhance human labor.

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LIFECYCLE:

A series of stages through which something (such as an individual, culture, or manufactured product) passes during its lifetime.

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OPTIMIZATION:

An act, process, or methodology of making something (such as a design, system, or decision) as fully perfect, functional, or effective as possible.

SPECIALTY SERVICES

The “we” in Humanmade includes our network of experienced, proven, world-class operators, specialists, and partners who provide additional scale and skills as required.

Jeff Green and his team at Icon Analytics provide military-grade guidance and execution around data architecture, AI, ML, BI, CDP’s, cloud engineering, and all the data engineering and coding you need.

Chris Dittoe’s team is a trusted, long-time partner in the earned media space, covering Public Relations, Media Relations, Internal Comms, Influencer Marketing, Media Training and Crisis Communications.

Ira Maher and his team at Revely are specialist operators and strategists in the Salesforce Marketing Cloud space. With deep expertise in marketing attribution and analytics, Revely delivers data you can trust.

Digilant provides comprehensive cross-channel and programmatic media planning, buying and reporting. Whether it’s CTV/OTT, influencer marketing, social, mobile, or more expansive programmatic campaigns, Digilant delivers.

Lead by principal Valory Myers, InAct provides a variety of primary market and audience research services. InAct helps us understand the motivations that drive current audience and customer behaviors. InAct delivers crucial audience insights.

PARTNER WITH US

Interested in partnering with Humanmade?

We are always on the lookout for vertical specialist partners and organizations who can bring real value to our clients, specifically as it relates to content and audience development strategy, content supply chain, marketing automation, personalization, optimization, and analytics.

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MARKETING TECH STACK

Humanmade has established formal partnerships with key tech providers across the content supply chain to bring additional white-glove support to our clients.

TECHNOLOGY PARTNERSHIPS

ADDITIONAL MARKETING TECH STACK SOLUTIONS

If you’re using tools like these, Humanmade can help you maximize their value through experience engineering, content strategy, journey orchestrion and more.

CUSTOMER DATA PLATFORMS

CLOUD, CRM, AIO, AUTOMATION

JOURNEY ORCHESTRATION

COMPOSABLE DYNAMIC CONTENT

MOBILE EXPERIENCE DELIVERY

COMMUNITY PLATFORMS

AUDIENCE ANALYTICS

SEARCH, SOCIAL, AND WEB

AUDIENCE RESEARCH

CMS, ESP, SMMS, DAM, ETC.

Experienced with most website content mgmt systems, email service providers, social media management systems, digital asset mgmt systems and related publishing technologies.