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CONTENT THEORY
Welcome to the Humanmade blog, where we explore key concepts in content strategy, customer journey orchestration, AI, and more.
12 Dimensions of the Customer Journey
These phases, or something very close to them, tend to exist in every customer journey. Every company and every customer is different, but for the sake of having a starting point – this is where we generally start to identify and prioritize which problems we solve for our clients.
Navigating the Privacy Landscape
In the ever-evolving digital landscape, the impact of privacy laws on third-party cookies has become a focal point for businesses and organizations relying on web analytics to understand user behavior. As privacy concerns rise and regulations tighten, major players like Google Analytics are adapting to these changes, ushering in a new era with Google Analytics 4 (GA4).
How Associations Can Stay Relevant
To stay relevant to members in 2024, associations need to adapt to the evolving landscape of technology, demographics, and societal changes. There have been seismic shifts in our culture over the last few years, and new opportunities abound for member engagement and growth.
AUDIENCE²
A lot of our work in the past had to do with Audience Development, and so when we approach things from that perspective, Customer Journey Analytics begins to fall into four pretty distinct phases. These phases really have to do with the amount of information we can reasonably gather about a person as they move through the journey.
Earned Media vs. Paid Media vs. Owned Media
Original post from Raidious.com defining Paid, Owned and Earned media: “In the past, there were basically two approaches to marketing services: earned media (PR) and paid media (advertising). More recently we’ve seen the rise of owned media. What’s the difference? It’s mostly about Control.”