Navigating the Privacy Landscape

Navigating the Privacy Landscape

In the ever-evolving digital landscape, the impact of privacy laws on third-party cookies has become a focal point for businesses and organizations relying on web analytics to understand user behavior. As privacy concerns rise and regulations tighten, major players like Google Analytics are adapting to these changes, ushering in a new era with Google Analytics 4 (GA4).

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AUDIENCE²

AUDIENCE²

A lot of our work in the past had to do with Audience Development, and so when we approach things from that perspective, Customer Journey Analytics begins to fall into four pretty distinct phases. These phases really have to do with the amount of information we can reasonably gather about a person as they move through the journey.

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