CONTENT FOR HUMANS, ENHANCED BY AI.

 

Humanmade is an audience DEVELOPMENT AND CONTENT strategy consultancy, ENHANCED BY AI.

We EMPOWER organizations TO  win every moment of the digital customer experience.

STRATEGY

Content ops, workflow, & supply chain consulting, audience research and segmentation, omnichannel analytics, insights and reporting, omnichannel content strategy, content planning, customer journey orchestration strategy, brand dev, rev ops, training, workshops, and more.   

SOFTWARE

AI-enhanced software solutions to help your content team, including embedded AI workflows, content production and social media management tools, automation and personalization, mobile experience management software, analytics dashboards, ad builders, and more. 

SERVICES

Managed content production and channel management services to extend your team’s capacity. We leverage brand newsroom production workflows and AI-enhanced software tools to deliver any type of content for any channel, including social, email, mobile, video, and more. 

WHAT WE DO

HUMANMADE HELPS HUMANS MAKE CONTENT, BETTER.

Humanmade helps organizations optimize their content supply chains.

  • Every marketing problem is a content problem.
  • Every content problem is a resource problem.
  • Every resource can be optimized, enhanced, extended… Humans, Tools, and Time.

Humanmade helps humans make the most of their resources to create efficient, effective content & engineer audience experiences that deliver out-sized business outcomes.

ENHANCE YOUR CAPABILITIES

GENERATIVE AI, FIRST PARTY DATA STRATEGY, AUDIENCE SEGMENTATION, PERSONALIZATION, JOURNEY ORCHESTRATION, OPTIMIZATION, AUTOMATION, COMPOSABLE CONTENT

EMPOWER YOUR TEAM’S EFFICIENCY

AI-ENHANCED WORKFLOWS, CONTENT OPERATIONS CONSULTING, AUDIENCE DEVELOPMENT STRATEGY, PUBLISHING TECH STACKS, DISTRIBUTION STRATEGY, AUDIENCE ANALYTICS AND REPORTING.

EXTEND YOUR TEAM’S CAPACITY

MANAGED CONTENT SERVICES, GENERATIVE AI SOLUTIONS, CONTENT OPERATIONS CONSULTING, DIGITAL ASSET MANAGEMENT, TRAINING, TEAM MANAGEMENT CONSULTING.

AUDIENCES WE SERVE

Humanmade helps organizations concept, create and deliver content and experiences to   build, grow and monetize their audiences.

MEDIA

Streaming Media, Podcasters, Television, Radio, News, Networks

ECOMMERCE

eCommerce, Social Commerce,  Mobile Commerce, D to C

BUSINESS AUDIENCES

Rev Ops support, demand gen, lead gen, GTM, growth marketing, conversion opt.

CONSUMER AUDIENCES

Retail, CPG, Healthcare, Professional Services, Sports and Entertainment

SUBSCRIPTION-BASED

Newspaper and Magazines, digital publishers, online communities, SaaS

MEMBER-BASED

Professional and Trade Associations, Credentialing, Clubs, Leagues, Social Orgs

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CIVIC ORGANIZATIONS

Government organizations, Cities, Towns, Civic Entities, Advocacy Groups, Political

EDUCATION

Ed Tech, Higher Ed, Public and Private School Systems, Online Learning Orgs

HOW TO USE HUMANMADE

From enterprise organizations with deep, complex content needs to smaller organizations with broader marketing challenges, Humanmade can help.

BRANDS AND ORGANIZATIONS

Brands and organizations hire Humanmade in a variety of capacities, from audience development to brand and content strategy to production optimization, often working as a fractional C-suite advisor in marketing, analytics, content, and operations.

TECH SERVICES AND MARTECH

Marketing tech resellers, implementation companies and consultants, as well as marketing tech companies, use Humanmade to provide guidance and support on the content and execution front, both pre-sales and post-implementation.

AGENCIES + CONSULTANCIES

Agencies, PR Firms, and research consultants rely on Humanmade to provide client counsel on AI enhancement, content operations, customer journey orchestration, personalization, mobile experience management, and audience data analysis.

CONSULTING + STRATEGY

Humanmade provides research, analytics, strategy, and planning services built to help you understand audiences and  help organizations optimize their content supply chain.  

AUDIENCE DEVELOPMENT

Humanmade builds audiences for brands through engaging, entertaining, high-value content.

CUSTOMER EXPERIENCE

Understand your audience and the content experiences they need to become advocates.

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CONTENT OPERATIONS

Remove barriers and friction in your content operation, workflows, and processes.

CUSTOMER DATA

Identify and gather high-value data to make it useful for AI, composable content, & more.

EXPERIENCE ENGINEERING

Experience Engineering is a simple, customer-focused approach that is easy to execute, and that delivers on your business objectives, using audience data.

DATA-DRIVEN CUSTOMER JOURNEY ORCHESTRATION

(1.) From Awareness through Advocacy, every touch point your customers have with your brand informs brand perceptions.

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(2.) Increasingly, these brand-defining touchpoints are happening first via mobile and digital customer experiences.

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(3.) We help you identify, plan, engineer, automate, and optimize all of these experiences to drive continuous ROI improvement over time.

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AUDIENCE SEGMENTATION

Identify and prioritize each segment of your audience and identify their lifecycle stage.

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CX STRATEGY

Develop a strategic approach to address each stage of the customer lifecycle. 

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CONTENT + EXPERIENCES

Build purposeful content and experiences that give your audience what they need. 

HOW IT WORKS

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CAMPAIGN DEVELOPMENT

Deliver personalized content to the right audience at the right stage in their customer journey. 

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AUTOMATION

Use triggers and gates to automate experience delivery throughout the journey.

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ANALYZE + OPTIMIZE

Optimize audience experiences at every stage of the customer journey for ever-increasing ROI. 

HALO: HUMANMADE’S PROCESS

HALO stands for Heuristic Automation and Lifecycle Optimization: Identify and prioritize a customer lifecycle stage, develop a thesis to serve the audience and shift their mindset at that moment in time, test the thesis, make adjustments, automate it, scale it, and continue to optimize it over time. 

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HEURISTIC:

Involving or serving as an aid to learning, discovery, or problem-solving by experimental and especially trial-and-error methods.

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AUTOMATION:

Automatically controlled operation of an apparatus, process, or system by mechanical or electronic devices that enhance human labor.

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LIFECYCLE:

A series of stages through which something (such as an individual, culture, or manufactured product) passes during its lifetime.

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OPTIMIZATION:

An act, process, or methodology of making something (such as a design, system, or decision) as fully perfect, functional, or effective as possible.

AI-ENHANCED SOFTWARE

Humanmade provides a suite of AI-enhanced tools and technology, covering the essentials of the marketing tech stack, and built to serve creators.

REDUCE REPETITIVE TASKS

Empowering marketers  with AI-enhanced tools allows your team to be more efficient creators.

BUILD BETTER CONTENT

AI can enhance the concepting, as well as generating text, image and even video content.

GROW AUDIENCE FASTER

Quickly iterate and test multiple content ideas to find what resonates  with your audience.

DELIVER EPIC OUTCOMES

Meet and exceed your KPI’s within the constraints of limited content production resources.

HUMANMADE EMBEDDED AI

EMBEDDED AI IS A MANAGED SERVICES IMPLEMENTATION OF JASPER AI BUILT AROUND YOUR BRAND THAT GIVES YOUR CONTENT TEAM A CUSTOM TRAINED AI ASSISTANT… EVERYWHERE.

MEGAPHONE MOBILE AI

MEGAPHONE IS A MOBILE EXPERIENCE MANAGEMENT PLATFORM WITH AI ASSISTANCE THAT ALLOWS YOUR TEAM TO MANAGE NATIVE APP, PWA, TEXT, PUSH, STREAMING, AND MORE.

AUDIENCE ALCHEMY AI

AUDIENCE ALCHEMY IS A COMPREHENSIVE BLOG AND SOCIAL CONTENT PRODUCTION PLATFORM WITH AI ENHANCEMENT FEATURES EMBEDDED THROUGHOUT TO DRIVE EASE AND EFFICIENCY.

AUDIENCE ANALYTICS AI

CUSTOM OMNICHANNEL AI-ENHANCED MARKETING ANALYTICS DASHBOARDS AND AUTOMATED REPORTING FOR EXECUTIVES, MANAGERS AND CREATORS.

PRESTO ADS AI

PRESTO CREATES, ANIMATES, VERSIONS, CUSTOMIZES, AND PERSONALIZED DIGITAL AD UNIT CREATIVES FOR PAID MEDIA, INCLUDING BANNER, NATIVE, AND MUCH MORE

EXPERIENCE ENGINE AI

Experience Engine is an AI-enhanced customer journey orchestration, personalization, and optimization platform built to deliver personalized email, text, and landing page experiences .

CONTENT SERVICES

What if there was a news channel that only reported about your organization 24/7? Humanmade  makes the content  that makes digital marketing work.

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OMNICHANNEL CONTENT

We build high-value content and optimize it for delivery in multiple owned media channels.

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THE BRAND NEWSROOM

We use newsroom-style production for responsive, efficient content production. 

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CHANNEL MANAGEMENT

We  Make, Manage, Monitor, Moderate and Measure content across all owned media.

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ENHANCED BY AI

We use an AI-enhanced tech stack to further enable our team to manage the entire process. 

THE NEWSROOM CO

Experience Engineering is a simple, customer-focused approach that is easy to execute, and that delivers on your business objectives, using audience data.

MAKE

We make the content that makes digital marketing work.

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MANAGE

We manage content distribution across all your channels.

MONITOR

We monitor each channel for audience response and analytics.

MODERATE

We moderate audience dialog on and off channel.

MEASURE

We measure content performance across all channels.