CONTENT FOR HUMANS

– ENHANCED BY AI –

Humanmade is an audience development and content strategy company,

purpose-built to serve under-resourced marketing and content teams.

We empower organizations to win every moment  of the digital customer experience.

ENHANCE YOUR CAPABILITIES

GENERATIVE AI, FIRST PARTY DATA STRATEGY, AUDIENCE SEGMENTATION, PERSONALIZATION, JOURNEY ORCHESTRATION, OPTIMIZATION, AUTOMATION, COMPOSABLE CONTENT

EMPOWER YOUR TEAM’S EFFICIENCY

AI-ENHANCED WORKFLOWS, CONTENT OPERATIONS CONSULTING, AUDIENCE DEVELOPMENT STRATEGY, PUBLISHING TECH STACKS, DISTRIBUTION STRATEGY, AUDIENCE ANALYTICS AND REPORTING.

EXTEND YOUR TEAM’S CAPACITY

MANAGED CONTENT SERVICES, GENERATIVE AI SOLUTIONS, CONTENT OPERATIONS CONSULTING, DIGITAL ASSET MANAGEMENT, TRAINING, TEAM MANAGEMENT CONSULTING.

WHAT WE DO

HUMANMADE HELPS HUMANS MAKE CONTENT, BETTER.

Humanmade helps under-resourced marketing and content teams  optimize their content supply chains.

  • Every marketing problem is a content problem.
  • Every content problem is a resource problem.
  • Every resource can be optimized, enhanced, extended… Humans, Tools, and Time.

Humanmade helps humans make the most of their resources to create efficient, effective content & engineer audience experiences that deliver out-sized business outcomes.

STRATEGY

Content ops, workflow, & supply chain consulting, audience research and segmentation, omnichannel analytics, insights and reporting, omnichannel content strategy, content planning, customer journey orchestration strategy, brand dev, rev ops, training, workshops, and more.

SOFTWARE

AI-enhanced software solutions to help your content team, including embedded AI workflows, content production and social media management tools, automation and personalization, mobile experience management software, analytics dashboards, ad builders, and more. 

SERVICES

Managed content production and channel management services to extend your team’s capacity. We leverage brand newsroom production workflows and AI-enhanced software tools to deliver any type of content for any channel, including social, email, mobile, video, and more. 

AUDIENCES WE SERVE

Humanmade helps organizations concept, create and deliver content and experiences to  build, grow and monetize  their audiences.

MEDIA

Streaming Media, Podcasters, Television, Radio, News, Networks

ECOMMERCE

eCommerce, Social Commerce,  Mobile Commerce, D to C

BUSINESS AUDIENCES

Rev Ops support, demand gen, lead gen, GTM, growth marketing, conversion opt.

CONSUMER AUDIENCES

Retail, CPG, Healthcare, Professional Services, Sports and Entertainment

SUBSCRIPTION-BASED

Newspaper and Magazines, digital publishers, online communities, SaaS

MEMBER-BASED

Professional and Trade Associations, Credentialing, Clubs, Leagues, Social Orgs

Z

CIVIC ORGANIZATIONS

Government organizations, Cities, Towns, Civic Entities, Advocacy Groups, Political

EDUCATION

Ed Tech, Higher Ed, Public and Private School Systems, Online Learning Orgs

See who we work with:

HOW TO USE HUMANMADE

Humanmade helps organizations in a number of different ways, with a long track record of delivering  out-sized business outcomes.

BRANDS AND ORGANIZATIONS

Brands and organizations use Humanmade for operations and content supply chain consulting, content strategy, audience analytics, and as a fractional C-suite partner in sales, marketing and operations - as well as for production capacity gap-fill.

TECH SERVICES AND MARTECH

Marketing tech resellers, implementation companies and consultants, as well as marketing tech companies, use Humanmade to provide guidance and support on the content and execution front, both pre-sales and post-implementation.

AGENCIES + CONSULTANCIES

Agencies, PR Firms, and research consultants rely on Humanmade to provide client counsel on AI enhancement, content operations, customer journey orchestration, personalization, mobile experience management, and audience data analysis.

CONTENT CONSULTING

Humanmade provides consulting services (research, strategy, planning, training) to help organizations optimize their content supply chain.  

AUDIENCE DEVELOPMENT

20+ years of outsized outcomes in content strategy and audience dev for 100+ organizations.

CUSTOMER EXPERIENCE

Understand your audience and the content experiences they need to become advocates.

f

CONTENT OPERATIONS

Remove barriers and friction in your content operation, workflows, and processes.

CUSTOMER DATA

Identify and gather high-value data to make it useful for AI, composable content, & more.

EXPERIENCE ENGINEERING

Experience Engineering is a simple, customer-focused approach that delivers on your business objectives.

DATA-DRIVEN CUSTOMER JOURNEY ORCHESTRATION FOR CONTENT AUTOMATION

HOW IT WORKS

=

AUDIENCE SEGMENTATION

Identify and prioritize each segment of your audience and identify their lifecycle stage.

=

CX STRATEGY

Develop a strategic approach to address each stage of the customer lifecycle. 

=

CONTENT + EXPERIENCES

Build purposeful content and experiences that give your audience what they need.

HOW IT WORKS

=

CAMPAIGN DEVELOPMENT

Deliver personalized content to the right audience at the right stage in their customer journey.

=

AUTOMATION

Use triggers and gates to automate experience delivery throughout the journey.

=

ANALYZE + OPTIMIZE

Optimize audience experiences at every stage of the customer journey for ever-increasing ROI. 

CONTENT SOFTWARE

Humanmade provides a suite of AI-enhanced tools and technology, covering the essentials of the marketing tech stack, and built to serve creators.

REDUCE REPETITIVE TASKS

Empowering marketers  with AI-enhanced tools allows your team to be more efficient creators.

BUILD BETTER CONTENT

AI can enhance the concepting, as well as generating text, image and even video content.

GROW AUDIENCE FASTER

Quickly iterate and test multiple content ideas to find what resonates  with your audience.

DELIVER EPIC OUTCOMES

Meet and exceed your KPI’s within the constraints of limited content production resources.

AI FOR CONTENT MARKETING

We’ve partnered with several tech companies to provide an array of AI-enhanced solutions to help drive efficiencies in content production.

HUMANMADE INC .AI

EMBEDDED AI IS A MANAGED SERVICES IMPLEMENTATION OF JASPER AI BUILT AROUND YOUR BRAND THAT GIVES YOUR CONTENT TEAM A CUSTOM-TRAINED AI ASSISTANT… EVERYWHERE.

7

AUDIENCE ANALYTICS .AI

CUSTOM OMNICHANNEL AI-ENHANCED MARKETING ANALYTICS DASHBOARDS AND AUTOMATED REPORTING FOR EXECUTIVES, MANAGERS AND DATA-DRIVEN CREATORS.

7

AUDIENCE ALCHEMY .AI

AUDIENCE ALCHEMY IS A COMPREHENSIVE BLOG AND SOCIAL CONTENT PRODUCTION PLATFORM WITH AI ENHANCEMENT FEATURES EMBEDDED THROUGHOUT TO DRIVE EASE AND EFFICIENCY.

7

PRESTO ADS .AI

PRESTO CREATES, ANIMATES, VERSIONS, CUSTOMIZES, AND PERSONALIZED DIGITAL AD UNIT CREATIVES FOR PAID MEDIA, INCLUDING BANNER, NATIVE, AND MUCH MORE

7

MEGAPHONE MOBILE .AI

MEGAPHONE IS A MOBILE EXPERIENCE MANAGEMENT PLATFORM WITH AI ASSISTANCE THAT ALLOWS YOUR TEAM TO MANAGE NATIVE APP, PWA, TEXT, PUSH, STREAMING, AND MORE.

7

EXPERIENCE ENGINE .AI

EXPERIENCE ENGINE IS AN AI-ENHANCED CUSTOMER JOURNEY ORCHESTRATION, PERSONALIZATION, AND OPTIMIZATION PLATFORM FOR EMAIL, TEXT, LANDING PAGES AND MORE.

CONTENT PRODUCTION

Humanmade’s managed content services offering: journalistic storytelling to make the content  that makes digital marketing work.

P

OMNICHANNEL CONTENT

We build high-value content and optimize it for delivery in multiple owned media channels.

P

THE BRAND NEWSROOM

We use newsroom-style production for responsive, efficient content production.

P

CHANNEL MANAGEMENT

We  Make, Manage, Monitor, Moderate and Measure content across all owned media.

P

ENHANCED BY AI

We use an AI-enhanced tech stack to further enable our team to manage the entire process. 

THE NEWSROOM

The Newsroom is a content production service that works like a mini CNN – but all the content is about you, deployed on your channels.

THE FIVE M’S:

MAKE

We make the content that makes digital marketing work.

1
1

MANAGE

We manage content distribution across all channels.

MONITOR

We monitor all channels for audience response.

MODERATE

We identify and respond to audience interactions.

MEASURE

We measure content performance, and optimize.

WE MAKE THE CONTENT.

You’ll work with a Content Correspondent who proactively seeks out stories from your organization, working with subject matter experts to produce content,  atomize it, and optimize it for delivery across  multiple channels.

WE MANAGE THE WORKFLOWS.

From the approval process to placing, scheduling, and publishing content, our team delivers high-quality channel management – in any channel.

WE MONITOR THE CONTENT.

Our team can monitor comments, responses, reactions, and more for all of your content in all of your channels, including both on-channel and off-channel sources.

WE MODERATE THE DIALOG.

Our team can also produce responsive content based on pre-approved content flows to respond to comments, likes, shares, and more – on-channel and off.

WE MEASURE THE OUTCOMES.

Inisghts and reporting across all channels is delivered bi-weekly or monthly, and  real-time data is always accessible via our analytics dashboard.