USE CASE
| AGENCY: | Science and Magic |
| ROLE: | Principal Consultant, Account Lead |
| TEAM: | Andrew Gouty, Advisa, Predictive Index |
| TECH: | WordPress, Hubspot, Uniqode |
DOUBLE-DIGIT B2B GROWTH LEADS TO A HEALTHY ACQUISITION FOR A PRIVATELY HELD ED-TECH SAAS COMPANY.
SITUATION
An educational SaaS software company had recently acquired a competitor and wanted to implement a marketing plan to drive revenue increases faster and more predictably. We were brought on to help establish a business strategy, brand strategy, sales and rev ops, and to scale the organization, as well as to help with new product launches, events, and more.
SOLUTION
We helped develop the sales side of the organization, including process, training, and implementation of CRM and marketing automation tech, while supporting the marketing function as well, including website and microsite redesigns, trade show marketing, and ongoing focus on organic and paid search, as well as retargeting, email, and automation. We also oversaw SEO.
OUTCOME
We helped grow top-line revenue more than 30%, enabling SFS to invest in the marketing and sales systems needed to make the organization attractive to buyers. We turned a team of former school teachers into a focused B2B SaaS sales team. While our channel marketing efforts increased visibility and lead acquisition, our sales systems provided the focus to close business.
EXPERIENCE ENGINEERING FOR B2B SAAS
Todd Whitlock, CEO - Standard For Success
“THE SCIENCE AND MAGIC TEAM HAS BEEN WILLING AND ABLE TO ADAPT TO OUR CHANGES WITHIN THE COMPANY. WE HAVE EVOLVED FROM 1 PRIMARY PRODUCT TO A BRAND OF EDUCATIONAL SAAS SOLUTIONS. THEY HAVE BEEN ABLE TO BUILD UPON OUR “BRANDING” AND TRANSFORM OUR DIGITAL PRESENCE TO REFLECT OUR NEW DIRECTION.”
MONTH TURNAROUND
%
INCREASE IN REVENUE
%
INCREASE IN SITE TRAFFIC
ACQUIRED BY COMPETITOR
OUTSIZED OUTCOMES - FAST.
FASTEST GROWING PRIVATELY HELD COMPANIES IN THE U.S.
We engaged with Standard For Success beginning in late 2019. By 2021, our client was one of the fastest-growing private companies in the Inc 5000, ranked #3525 overall, and #55 among all education companies.
3D ANIMATION + SOCIAL VIDEO PRODUCTION
FRACTIONAL CMO + DESIGN + PRODUCTION
WORK SAMPLES: EXPERIENCE ENGINEERING FOR B2B SAAS
MODULAR TRADE SHOW BOOTH DESIGN
Created trade show system with QR-driven mobile experiences.
CONTENT STRATEGY AND PLANNING
Developed an omnichannel content strategy and managed execution.
SOCIAL MEDIA MANAGEMENT
Planned and executed a robust social media strategy .
DASHBOARDS – CHANNEL METRICS
Custom dashboards to track key channel metrics for the team.
BRAND ID + MOBILE EXPERIENCE
Mobile business card experiences for each team member, via QR.
BRAND ARCHITECTURE AND IDENTITY
Expanded brand architecture into multiple product portfolio.
SOCIAL CONTENT
High-engagement graphics, video and animation for social media.
INFOGRAPHICS DESIGN & PROMOTION
Engaging, traffic-driving, lead-converting infographic content.
STATE REPORT CARDS
In-depth state of the industry content delivered in “report cards”.
AUTOMATED LIVE CHAT
Programmed response flows for a live chatbot experience.
AUTOMATED REAL TIME LEAD SCORING
Automated lead scoring for every contact and website visitor.
PERSONAE DEVELOPMENT
Created and targeted multiple target personae segments for sales.
“SMART SHEETS”
Created 20+ digital one-sheeters with associated mobile experience.
Personalized transactional email
Created sales email templates for each phase of the sales cycle.
THOUGHT LEADERSHIP
Leveraged book by owner for speaking event and blog content.
GRADUATIONPATHWAYS.ORG
Created microsite with 3D interface to guide users through process.
EMAIL TEMPLATE DESIGN
Built a range of different email templates as part of brand refresh.
TEACHEREVALUATION.ORG
Created Q&A community resource site for school administrators.
BEHAVIORAL TRACKING AND TARGETING
Captured all digital interactions over time across entire database.
SEARCH OPTIMIZED CONTENT
Produced more than 300 search-optimized blog posts.
INFORMATION MATRIX WITH LAURENCE FISHBURNE
Experience Engineering is all about delivering the right experience to the right person at the right time. One of the ways we help with this is through video messaging, ranging from short promo videos for products to introductory UI videos, and even this mini-documentary feature on The Information Matrix with Laurence Fishburne.
Standard For Success was acquired by a competitor company. Today the former owners split their time between the U.S. and San Jose Del Cabo in Mexico, where they can be found fishing in the ocean, enjoying time with family, or sipping a mint julep on the beach with a nice book.